All posts filed under “emoji

Intercom’s 1st Data Report! Emoji Trends in Business Messages

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Today I published Intercom’s first ever data report with my colleague Sara Yin where we explored emoji trends in business messaging. We analyzed more than two million anonymized conversations that took place between our customers (i.e. businesses) and their end users (i.e. consumers) during a 3-month period, from June to August in 2015 and 2016. Below is a just a couple of the interesting things we found. You can read the full report here and a fun blog post here.

#1 Emojis improve message engagement

We discovered that messages started by a business that contained an emoji were four times more likely to elicit a response from a consumer than those that didn’t!!

#2 The Top 20 Emoji

The top 20 emoji found in messages in 2016 were quite similar to ones you might use in your personal life. Category-wise, over a half (51%) of the top 20 emoji fall under a facial category, followed by object-based emoji (18%). As you might expect in a business setting, money-related emoji also featured (11%).

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When we compare the top 20 emoji used by businesses vs. consumers we find some real differences! Consumers used facial emoji 30% more than businesses did (83% vs. 51%); businesses stuck to objects (18%) and money symbols (11%), neither of which show up in the consumer list.

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MobileHCI 2016 – My Highlights

MobileHCI is a conference near and dear to my heart and one  I’ve been involved in for almost 10 years. I’ve been publishing and attending the conference yearly since 2007. I’ve also helped organize different tracks over the years — I gave an invited tutorial in 2012 in San Francisco and co-organized the interactive tutorials track in 2014 in Toronto. This year’s conference took place in beautiful Florence, Italy. And I was one of the conference program chairs alongside Prof Antonio Kruger from the German Research Center for AI (DFKI); Prof Jonna Hakkila from the Industrial Design at Faculty of Art and Design, University of Lapland; and Dr Marcos Serrano, from University of Toulouse.

Cheesy smiley photo overlooking the Ponte Vecchio taken by the lovely @aquigley

Cheesy smiley photo overlooking the Ponte Vecchio taken by the lovely @aquigley

I also took part in an invited panel on the Future of Mobile Interaction, Computing and Life. My fellow panelists included Daniel Ashbrook, Associate Professor in Rochester Institute of Technology; Anind Dey, Director of the HCI Institute in Carnegie Mellon University (CMU); Kori Inkpen, Principal Research at Microsoft; Lucia Terrenghi, UX Researcher and Designer at Google; and Kaisa Väänänen, Professor in the Human-Centered Technology Group at Tampere University of Technology. It was an amazing conference and while there is just too much to mention, what follow’s are just a few highlights from this year’s conference.

#1 All about Emoji!

There were 3 emoji related research papers which shed light on how and why people use emoji in their communications. Super interesting and fun! We’re looking into exploring similar patterns of emoji usage in business communication at Intercom so watch this space!

#2 The Future of Communication

Adrian's keynote on Everysense Everywhere Human Communication

Adrian’s keynote on Everysense Everywhere Human Communication

Adrian David Cheok gave a super opening keynote entitled Everysense Everywhere Human Communication. He talked about new types of communication environments which use all the senses, including touch, taste, and smell, to increase support for multi-person multi-modal interaction and remote presence.  Some of his quirky demo’s included:

  • A device that attaches to your mobile phone and enables you to feel (and give) a kiss remotely
  • A device that attaches to your mobile phone and emits a smell/scent instead of audio sounds to act as an alternative alarm clock. He demoed an actual use case — Oscar mayer, the bacon company in the US, have an alarm called called “wake up and smell the bacon”!! 
  • A device that enables taste signals to be transmitted virtually. This prototype “digital taste machine” was featured on BBC One’s Tomorrow’s Food and enables people to taste certain things like sweetness, sourness, etc.

While much of what Adrian presented is pretty out there, it opens up a bunch of questions about the future of personal and digital communication :)

#3 Handling Notifications

Demos, demos, demos!! Photo courtesy of @aquigley

Demos, demos, demos!! Photo courtesy of @aquigley

Notification management was a key theme in many talks. That is, understanding if/how the growing number of mobile notifications impact on people, how people attend to notifications, the cost of interrupting the user and methods for helping them manage inbound notifications they receive on their mobile phones and smartwatches. Research included:

In fact there was an entire workshop dedicated to the topic of notifications and attention management.