analytics – KAREN CHURCH

All posts filed under “analytics”

June 28, 2018

Intercom Growth Handbook

Growth isn’t a game of silver bullets or one size fits all solutions. It’s about connecting more people to the value of your product, so they become loyal, long-term, paying customers, who share it with others. The Growth Handbook features industry-tested advice for doing just that.

Our amazing content team and brand design team in Intercom published a great book on growth with lots of insights on acquisition, activation, engagement & retention from a bunch of folks – both in and out of intercom – including myself. Loved working on this.

March 15, 2018

Amazing night at the 1st Women in Data Science Dublin (WiDS)

Last night we brought the Stanford Global Women in Data Science (WiDS) Conference to Ireland for the 1st time. and look at the turn out!

WiDS Dublin 2018 was organized in partnership with Accenture and HER+Data to celebrate women in Data Science in Ireland. We featured 3 local speakers for inspiring talks in the fields of data science, machine learning and analytics:

Dr. Elizabeth Daly, Research Scientist & Research Manager, Cognitive Analytics in IBM Research Dublin gave a talk on Social Recommender Systems
Dr. Amelia Kelly, Director of Speech Technology in Soapbox Labs gave a talk on Data Diversity in Children’s Speak Recognition
Noelle Doody, Head of Analytics, SSE Airtricity gave a talk on Opportunities & Challenges of Data Science at SSE Airtricity

We also showcased a recorded session from the main WiDS Stanford 2018 Conference. Dr. Elena Grewal, Head of Data Science at AirBnb presented a tech vision talk on the Evolution of Data Science @ Airbnb. And we finished the night with a panel on future trends & opportunities featuring great speakers from Accenture:

Oonagh O’Shea, Head of Life Sciences Analytics, Accenture Ireland
Asta Lund, Digital Senior Manager, Accenture Ireland
Medb Corcoran, Intelligent Enterprise Analytics Lead, The Dock Accenture.

Photo by Grazia @gracefuldigital

Such an amazing night. Thanks to Accenture for hosting, Oonagh O’ Shea and Clare Dalton from co-organizing. I cannot wait to do it again next year!

February 6, 2018

Excited to be WiDS 2018 Dublin Ambassador

The Global WiDS Conference is a 1-day technical conference started in 2015 in Stanford. It takes place this year on March 5th and it will feature talks from Elena Grewal, Head of Data Science @ AirBnb, Jia Li, Head of R&D, Cloud AI @ Google (Jia and I worked in Yahoo Labs together!), and Lada Adamic, Research Scientist Manager @ Facebook to name just a few. The WiDS conference aims to inspire and educate data scientists worldwide, regardless of gender, and support women in the field. All genders are invited to participate in the conference, which features exclusively female speakers.

Last year the conference also had partnering events in 80 countries around the world through WiDS Ambassadors. I’ve signed up to be the WiDS Ambassador for Dublin / Ireland and I’m hosting the first event WiDS Dublin in March which I’m super excited about. The date and format is still TBD but the basic plan is to host an evening event where we broadcast a talk from the Global WiDS Stanford conference and then have a couple of talks from 2-3 local female Data Scientists / Data Leaders. I’m super excited about this event and I cannot wait to celebrate & hear from some amazing women in #datascience and #machinelearning in Ireland. Watch this space for full details of the event.

May 20, 2017

HER+Data Kickoff Event: Meet Amazing Data Women

On May 17th I organized a kickoff event for the HER+Data community hosted by Intercom, Dublin. And what a kickoff it was! The theme of the kickoff was to give attendees the opportunity to meet some amazing women who work with data and hear their inspiring career stories. The goal was to showcase that there are multiple paths and diverse backgrounds that lead to a career in data. We had talks from:

Niamh Kirk, a Media researcher working on a PhD in the field of journalism, culture and migration; a media analyst and multimedia journalist; founder of The Media Editor blog and contributor with The Institute for Future Media and Journalism (@FujoMedia)
Flora Devlin, Product Analyst @Intercom, who helps product teams use their data effectively and understand it thoughtfully. A background in Maths & Economics, Flora is passionate about strategy and loves all things related to travel.
Martina Naughton, Data Scientist @ZalandoTech with over 10 years across industrial and academic research. Martina has a Computer Science background, is passionate about machine learning and data mining, and is a big travel and sports enthusiast!

I also spoke at the kick-off event and shared my experiences working in Yahoo, Telefonica and now Intercom. When I founded HER+Data I didn’t really know if this community would be interesting, welcomed or useful for other women working in data. I suspected it would be, but you never really know! To my surprise > 30 women turned up for our kickoff event. The talks was super, the conversation flowed and feedback from the ladies that turned up was super. I’m so excited to keep the momentum going and seeing how far this community can go over the next year!

February 27, 2017

Founding of HER+Data

I recently founded HER+Data, a group for women who work with and love data. My goal is to bring together women who work with data or who would like work in data – to support one another, share experiences and talk data. I’d like to connect and inspire amazing data women with diverse expertise and experience. So artists, analysts, scientists, students, developers, researchers, designer,s journalists, leaders and entrepreneurs. HER+Data is a space where everyone can share their stories and develop. Our events are simple and informal. There will be great content, laughter and a room full of data women from various backgrounds. So come along, ask questions, and get inspired! And if there are specific topics that you would like to see discussed then please let us know. We are always happy to explore new ideas 🙂 You can join the community via our Meetup page.

December 9, 2016

Intercom’s 1st Data Report! Emoji Trends in Business Messages

Today I published Intercom’s first ever data report with my colleague Sara Yin where we explored emoji trends in business messaging. We analyzed more than two million anonymized conversations that took place between our customers (i.e. businesses) and their end users (i.e. consumers) during a 3-month period, from June to August in 2015 and 2016. Below is a just a couple of the interesting things we found. You can read the full report here and a fun blog post here.

#1 Emojis improve message engagement

We discovered that messages started by a business that contained an emoji were four times more likely to elicit a response from a consumer than those that didn’t!!

#2 The Top 20 Emoji

The top 20 emoji found in messages in 2016 were quite similar to ones you might use in your personal life. Category-wise, over a half (51%) of the top 20 emoji fall under a facial category, followed by object-based emoji (18%). As you might expect in a business setting, money-related emoji also featured (11%).

When we compare the top 20 emoji used by businesses vs. consumers we find some real differences! Consumers used facial emoji 30% more than businesses did (83% vs. 51%); businesses stuck to objects (18%) and money symbols (11%), neither of which show up in the consumer list.