Data Science Leader. Founder HER+Data. Currently Director of Product Analytics & Data Science @Intercom. Prior Senior Research Scientist & Manager @YahooResearch & Research Scientist @Telefonica. Love data, analytics & hci. Fascinated by how people behave & interact with technology.
In July I stood on the stage of the Bord Gais Energy Theatre in Dublin and gave a talk on the Human Side of Data Science to the most wonderful audience at InspireFest 2017. What a conference and what an experience! To say that InspireFest is the most inspirational conference I’ve ever attended is a gross understatement. I’ve never heard talks from so many amazing people — fearless women in particular. Speaking at the conference was both exhilarating and terrifying all at once. Definitely an experience I’m proud of and one of those moments to remember forever!
I was invited to serve as a judge for 2 categories of this years DatSci awards – Best Use of Data Science in a Startup and Best Contribution to Data Science Academic Research Body. After attending beautiful Croke Park to hear the finalists present details of their contributions I was blown away by the high standard of data science work currently happening in Ireland. This made judging tough but I think it’ll add to the excitement on the awards night 🙂 I’m really looking forward to attending the awards ceremony in September, not only to witness the winners collecting their prizes, but also to connect with lots of other data folks in Ireland.
On May 17th I organized a kickoff event for the HER+Data community hosted by Intercom, Dublin. And what a kickoff it was! The theme of the kickoff was to give attendees the opportunity to meet some amazing women who work with data and hear their inspiring career stories. The goal was to showcase that there are multiple paths and diverse backgrounds that lead to a career in data. We had talks from:
Niamh Kirk, a Media researcher working on a PhD in the field of journalism, culture and migration; a media analyst and multimedia journalist; founder of The Media Editor blog and contributor with The Institute for Future Media and Journalism (@FujoMedia)
Flora Devlin, Product Analyst @Intercom, who helps product teams use their data effectively and understand it thoughtfully. A background in Maths & Economics, Flora is passionate about strategy and loves all things related to travel.
Martina Naughton, Data Scientist @ZalandoTech with over 10 years across industrial and academic research. Martina has a Computer Science background, is passionate about machine learning and data mining, and is a big travel and sports enthusiast!
I also spoke at the kick-off event and shared my experiences working in Yahoo, Telefonica and now Intercom. When I founded HER+Data I didn’t really know if this community would be interesting, welcomed or useful for other women working in data. I suspected it would be, but you never really know! To my surprise > 30 women turned up for our kickoff event. The talks was super, the conversation flowed and feedback from the ladies that turned up was super. I’m so excited to keep the momentum going and seeing how far this community can go over the next year!
I recently founded HER+Data, a group for women who work with and love data. My goal is to bring together women who work with data or who would like work in data – to support one another, share experiences and talk data. I’d like to connect and inspire amazing data women with diverse expertise and experience. So artists, analysts, scientists, students, developers, researchers, designer,s journalists, leaders and entrepreneurs. HER+Data is a space where everyone can share their stories and develop. Our events are simple and informal. There will be great content, laughter and a room full of data women from various backgrounds. So come along, ask questions, and get inspired! And if there are specific topics that you would like to see discussed then please let us know. We are always happy to explore new ideas 🙂 You can join the community via our Meetup page.
Today I published Intercom’s first ever data report with my colleague Sara Yin where we explored emoji trends in business messaging. We analyzed more than two million anonymized conversations that took place between our customers (i.e. businesses) and their end users (i.e. consumers) during a 3-month period, from June to August in 2015 and 2016. Below is a just a couple of the interesting things we found. You can read the full report here and a fun blog post here.
#1 Emojis improve message engagement
We discovered that messages started by a business that contained an emoji were four times more likely to elicit a response from a consumer than those that didn’t!!
#2 The Top 20 Emoji
The top 20 emoji found in messages in 2016 were quite similar to ones you might use in your personal life. Category-wise, over a half (51%) of the top 20 emoji fall under a facial category, followed by object-based emoji (18%). As you might expect in a business setting, money-related emoji also featured (11%).
When we compare the top 20 emoji used by businesses vs. consumers we find some real differences! Consumers used facial emoji 30% more than businesses did (83% vs. 51%); businesses stuck to objects (18%) and money symbols (11%), neither of which show up in the consumer list.
Predict is an analytics conference that took place in Dublin’s RDS in October 2016. Its mission was to:
mobilise an international community to solve important human challenges through the power of data and predictive analytics.
The theme of this year’s event was the Journey from Data to Predictive Analytics.
It was my first time to attend and present at the conference and I wasn’t disappointed! I gave a talk on what it means to deliver great analytics and shared the 4 key areas that my team and I in Intercom have been focusing on to build a strong analytics team. Specifically: