As of this quarter in Yahoo Labs, I’m leading a small team of Research Scientists in a new group focused on Native & Mobile Ad Analytics. Native Advertising has become a hot topic in the Web and advertising spaces in recent years. Given it involves creating and placing engaging, relevant content that matches the underlying intent and context of the end-user, there are lots and lots of open research questions in this space. In particular when we think about native advertising in the mobile world!
The ultimate goal of this new group is to conduct research that will enrich our understanding of native and mobile ad experiences and will improve these experiences. We’ll be focusing on large-scale mobile user behavior modeling; understanding and mining mobile-specific signals like mobile device and app use to help enhance mobile ad engagement and conversion; as well as methods and novel studies exploring offline conversion in mobile, i.e. if I show a person an engaging, relevant ad on their device, do they ever act upon that ad in the physical world, e.g. visiting a store, eating at a restaurant, etc. To this end we’ll be analyzing very, very large datasets across a range of Yahoo properties as well as conducting large-scale in-the-wild mobile experiments / studies. Some of the open research questions / challenges in this domain include: Read More
I was blown away by the quality of the Mobile HCI papers this year and had a ball at the conference. This is a personal summary of just some of the research papers I was really impressed by. However, I’m slightly biased in that most… Read more
We’re delighted and super excited to have now finalized our accepted interactive tutorials for Mobile HCI 2014. We have one invited tutorial from Ali Mazalek and Ahmed Sabbir Arif of Ryerson University, Toronto, Canada on Mobile-based Tangible Interaction Design for Shared Displays. And we have… Read more
Together with Andrés Lucero from Nokia Research, I am co-chairing the MobileHCI 2014 tutorials track. MobileHCI 2014 will take place in Toronto, Canada. MobileHCI 2014 continues to build on the tradition of previous conferences with a high quality tutorial program but this year we’ve introduced… Read more
We’re looking for talented, passionate PhD students to come and work with us next summer (2014) in the Mobile Sensing and User Behavior group at Yahoo Labs in Sunnyvale, CA. I’m specifically looking for someone who works in the mobile computing and mobile HCI research… Read more
Our paper entitled What’s up with whatsapp?: comparing mobile instant messaging behaviors with traditional SMS was nominated for a best paper award at this years MobileHCI conference in Munich 🙂 And we are delighted to have been nominated.
The paper describes an interview and survey study that explores how a popular mobile instant messaging app called WhatsApp has been adopted and appropriated, focusing on key motivators of use compared to more traditional SMS. The work was done in collaboration with my past colleague at Telefonica Research — Rodrigo de Oliveria. The full paper can be found here and below is the presentation we gave at the MobileHCI 2013 conference. As always feedback or questions are very welcome.