Personalizing the Local Mobile Experience @ RecSys 2012

On Thursday 13th September 2012 in beautiful Dublin, Ireland we hosted a workshop on Personalizing the Local Mobile Experience as part of RecSys 2012. The workshop was co-organized with Henriette Cramer of Mobile Life, Neal Lathia of University of Cambridge, UK and Daniele Quercia, University of Cambridge of UK. The goal of the workshop was to explore local mobile experiences when encountering location-based recommendations from the users perspective.

Over the past few years we’ve seen great research focused on understanding and improving recommender systems, however to date, very little focus has been placed on the end-user. In particular little is know about their behaviors and motivations when using location-based mobile recommenders.

We had a really interesting program. We started with a keynote from Francesco Calabrese of IBM Research in Dublin. Our keynote was following by two paper sessions covering a range of topics related to personalizing mobile applications and location-based services. And to finish we decided on something a little “unusual”! We took to the streets of Dublin so that we could evaluate a number of commercial location-based recommender systems. All in all a fun, thought-provoking day!! Our conclusions?? A lot more work and research is needed to understand the value of location-based recommender systems from the users point of view.

More details on the workshop and our final program can be found on the workshop website